Product Marketing Force specializes in augmenting Product Management
organizations and working with executives on improving product strategies
and product life cycle processes. We focus on increasing the profitability of
existing products as well as developing new products. We'll help develop
new solutions and ideas based on our industry experience and our contact
with customers and prospects. Our people all possess a unique blend of
business and technical savvy with a big-picture vision that enable us to
identify potential go-to-market and technology partners or M&A prospects.
Our services and projects can include the following deliverables:
 | Product Strategy and Requirements - A document summarizing the state | |
| of our client's market, recommended product direction/strategy and feature requirements for future products. Would typically include interviews of customers, partners, prospects, employees and analysts. | ||
| Product Management Process & Optimization - Definition of a set of | |
| Product Lifecycle Management processes that matches the company’s objectives and maturity. Includes sample templates for Product Management, Engineering, and Marketing including MRD's, PRD's and Financial Models. | ||
| "Product Overview" Sales Presentation - A multi-purpose sales | |
| PowerPoint summarizing product features and benefits. Includes architecture drawings and use cases. | ||
| The Technical White Paper - A white paper summarizing the company’s | |
| products relative to industry pain points and needs. Discussion of architecture, features, benefits and differentiation. | ||
| Competitive Products Analysis - A description of the top 5 to 10 | |
| competitive products. Includes a summary of strengths and weaknesses. | ||
| Reseller, OEM and Alliance Analysis - A detailed description of potential | |
| partner relationships. Emphasis is typically on prospective partners with technology that can be integrated to deliver more complete customer solutions. May include analysis of channel partners that would enhance the current sales distribution plan. | ||
| Merger & Acquisition Support - Identification and description of potential | |
| M&A targets. Deliverable includes pro and cons of merging and analysis of strategic and product fit. If desired, we can facilitate the end-to-end process of engaging, closing, and integrating the target company. |
